Universal Music Group Nashville (UMGN) has promoted Lori Christian and Rob Femia to executive vp of marketing and executive vp of business & legal affairs, respectively. The label group includes Capitol Records Nashville, EMI Records Nashville and MCA Nashville.

In her new role, Christian will oversee UMGN’s artist development, brands and sponsorship, as well as creative services, international marketing and media marketing departments for the label group’s artist roster. Christian was elevated from senior vp of marketing, a role she was tapped for in 2020 after leading the publicity department at UMGN following the 2012 merger of EMI and UMG.

Femia has more than 15 years of experience practicing entertainment law and joined UMGN in 2013 as head of business and legal affairs; he was promoted to senior vp in 2018. He will now lead the company’s business affairs department.

“Lori’s understanding of storytelling and weaving our artists’ narratives into framing their stories has been a critical element of UMGN’s success,” said UMGN chair/CEO Cindy Mabe in a statement. “Artist development is such a defining feature that separates our artists, especially in a world where everyone is looking for immediate gratification. Having Lori in this leadership role to help drive the key tenants of artist development across all of UMGN is going to change our artist growth strategy. I am so excited to see how Lori leads and guides a new era in artist marketing across UMGN.”

Mabe added of Femia, “It’s an honor to expand Rob’s leadership abilities beyond his vast business and legal knowledge. Rob has had a front seat in dealmaking for a while but as we expand the new goals of UMGN, Rob is helping to write and build the next era of the country music business. With the industry changing so rapidly, Rob is an essential partner to our future as Universal Music Group Nashville and his alignment and guidance of our staff and artists is critical to our success.  It’s an honor to watch Rob shine and lead our company and I am thrilled to have him join our executive team.”

The promotions are part of an ongoing restructuring at the company following Mabe’s official ascent to the UMGN chairman/CEO role on April 1 following former chairman/CEO Mike Dungan‘s retirement. Earlier this month, senior A&R executives Stephanie Wright and Brian Wright, along with senior promotion executive Royce Risser, exited the company. Meanwhile, UMGN recently added to its artist roster, welcoming Brad Paisley into the fold.

Additionally, former UMGN executives Katie Dean and Rachel Fontenot recently teamed up to form a new label, Leo33.

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