Myke Towers captures his third straight top 10 on Billboard’s Top Latin Albums chart as his fourth studio album, La Vida Es Una, debuts at No. 9 on the ranking dated April 8. The set arrives with just over 8,000 equivalent album units earned in the U.S. in the week ending March 30, according to Luminate.
Streaming powers almost all of the album’s debut, with 11.42 million official on-demand streams of La Vida Es Una in the tracking week.
On the multimetric Top Latin Albums chart as measured in equivalent album units, each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
As La Vida bows at No. 9, Towers picks up his third straight top 10. It follows Lyke Myke (No. 3 debut and peak), which held in the top 10 for four consecutive weeks in 2021. Previously, he scored a first No. 1 in his first chart visit with the one-week champ Easy Money Baby in 2020.
The new 23-track set includes collaborations with reggaetón giants, including Arcangel, Ozuna, J Balvin and Daddy Yankee. The latter teamed up on the set’s “Ulala,” which preceded the album, peaking at No. 30 on the Feb. 11-dated ranking.
Elsewhere, “Ulala” hits No. 1 on the all-genre Latin Airplay chart. It sends Wisin y Yandel and Rosalía’s “Besos Moja2” to No. 7 after its one week in charge.
“Ulala” rises 4-1 with a 12% increase in audience impressions, to 10.1 million, earned in the U.S. during the March 24-30 tracking week. The move gifts Towers his ninth No. 1. Yankee, meanwhile, expands his career account to 28 No. 1s.
Further, La Vida concurrently opens at No. 7 on Latin Rhythm Albums and at No. 173 on the overall Billboard 200 chart.