The Weeknd Plans Epic ‘Ferris Wheel Takeover’ at Coachella

Set to light up the Indio sky, the Ferris Wheel activation will feature customized visuals, exclusive music previews, and interactive elements inspired by Hurry Up Tomorrow, a mysterious and genre-bending project The Weeknd has been teasing for months.

Festival-goers lucky enough to hop on the ride can expect a 360-degree sensory experience, with LED visuals and snippets of new music woven into the ride’s soundtrack. According to insiders, the takeover will serve as a “living trailer” for the film, offering fans a surreal taste of the universe The Weeknd has created.

“This isn’t just a promo—it’s an experience,” a source close to the production shared. “The Weeknd wants to redefine how people interact with his music and storytelling.”

Hurry Up Tomorrow is expected to push artistic boundaries, rumored to combine sci-fi elements, psychological drama, and dystopian themes, all soundtracked by a futuristic new album. Though plot details remain under wraps, the Coachella stunt is likely the first of several bold rollouts leading up to the film’s release.

No stranger to reinvention and spectacle, The Weeknd’s “Ferris Wheel Takeover” is shaping up to be one of Coachella’s most buzzworthy moments this year—further proving that when it comes to visionary rollouts, Abel Tesfaye always delivers big.