Eminem’s Publisher Drops Lawsuit Over Unauthorized ‘Lose Yourself’ Car Dealership Ad

The lawsuit, originally filed by Eight Mile Style, claimed that the dealership used the Grammy- and Oscar-winning song in a promotional video to boost sales, without licensing the track or receiving permission from the rights holders. The use of “Lose Yourself” — widely considered one of Eminem’s most powerful and recognizable songs — immediately raised legal red flags.

Eight Mile Style argued that the dealership knowingly exploited the song’s popularity and cultural significance to gain attention and attract customers, all while violating copyright law.

However, in a recent development, the publisher has voluntarily dismissed the case, according to court records. While no official reason has been given for the dismissal, industry insiders suggest that the two parties may have reached a confidential settlement or agreement outside of court.

“Lose Yourself,” released in 2002 as part of the 8 Mile soundtrack, remains one of Eminem’s most commercially successful and critically acclaimed tracks. Its aggressive beat and empowering lyrics have made it a frequent choice for sports events, motivational content, and, as this case shows, unauthorized advertising.

Neither Eminem nor the dealership involved has commented publicly on the dropped suit, but the development marks another reminder of the ongoing battle between copyright holders and unauthorized commercial use in the digital era.