Bow Wow planned to release his new then-titled album Underrated on Cash Money Records, but the record underwent a number of delays, and, in mid-November 2011, Bow Wow announced on his blog that the record wouldn’t be out before 2012. The album was intended to feature Birdman, Boyz II Men, Chris Brown, DJ Khaled, Fabolous, Game, Lil Wayne, Lloyd Banks, Meek Mill, Nas, Nelly, Sean Kingston, Snoop Dogg, DMX, Styles P and Talib Kweli. The first promo single being “For My Hood”, featuring DJ Khaled & Sean Kingston. On November 1, 2010, Bow Wow released his first promotional single from the album entitled “Ain’t Thinkin’ ‘Bout You” featuring Chris Brown. The music video was a success on 106 & Park and made the countdown in just one day. Two weeks later, it peaked at #1 on the show’s charts and remained #1 for three days. On June 2, 2011, a song from his album called “I’m Da Man”, which features Chris Brown, was leaked and wasn’t the first official single from the album. On October 24, 2011, Bow Wow released the single entitled “Sweat” featuring Lil Wayne, and though it was thought to be the first official single from the album, it was also dubbed by Bow Wow as a promotional single.
On May 18, 2012, after several delays, Bow Wow released the first single from the album titled “Better” featuring T-Pain. The music video for the song was directed by Bow Wow’s personal cameraman Rico Da Crook and was a success on 106 & Park and made it to the top of the countdown. On June 26, 2012, Bow Wow released the second single from the album titled “We In Da Club” and was produced by DJ Mustard. The song went nowhere on any billboard charts, but the video was also another success on 106 & Park making it to the top of the countdown. The third single scheduled from the album was intended to feature Miguel that was titled “Right Now”. Later, there was an announcement that Universal Republic Records was going defunct; all of the artists on the roster that was moved from the label, including Bow Wow, were moved to Republic Records, making the label itself revived.
On August 10, 2013, via his official YouTube page, Bow Wow stated the reason that Underrated had been delayed was the result of raising his daughter and waiting until he was more mature; he also stated he planned on working on and releasing the album after he turned 28. On June 24, 2014, Bow Wow announced via Instagram that after the 2014 BET Awards, he was going by his real name Shad Moss, claiming that he made a lot of history as Bow Wow and that it was now time for “the next chapter and challenge”. He stated that “Bow Wow” no longer fit with his new personality as he was now a father, host, and actor, and he had matured from what he had been early on in his life.
In May 2015, with his long-delayed album with Cash Money still without a release date, Bow Wow announced that he had amicably parted ways with Cash Money Records so he could move on with his music career. He said, “I wanna dictate when my music comes out. I’m tired of going to the studio to make records and then I listen to them. ‘Cuz then they get old. Then when y’all ask for new music I don’t wanna hear it ‘cuz I’ve been listening to it for two or three months. I just can’t be held up by anybody. It’s as simple as that. I got a daughter. I got a family I gotta provide for.” On September 27, 2015, Bow Wow signed to Puff Daddy’s record label Bad Boy Records. He then named the members of his new management team and finished the post by writing, “Making money won’t be the issue. Figuring out where to keep it all is another story!”
On August 7, 2016, Bow Wow officially announced that he is retiring from rapping and will release one more album, titled NYLTH, which was initially tentatively scheduled for release in 2017. As of November 2019, it has not come out.
Prior to his final album release, Bow Wow and Soulja Boy released a joint retail mixtape titled Ignorant Shit on October 25, 2016.
Bow Wow has made guest appearances on Brandy’s TV sitcom, Moesha, as well as The Steve Harvey Show and Brothers Garcia. He made his acting debut in the film Like Mike which was released on July 3, 2002, in which he starred as a young orphan who gets a shot at playing in the NBA. Before Like Mike he made cameos in All About The Benjamins and “Carmen: A Hip Hopera”. Bow Wow also co-starred with Cedric the Entertainer, Vanessa L. Williams, and Solange Knowles in Johnson Family Vacation. Since the success of Like Mike, Bow Wow has starred in several Hollywood films, including Roll Bounce, The Fast and the Furious: Tokyo Drift, and Hurricane Season. He has also made guest appearances on Smallville and Ugly Betty. He was part of the cast of the fifth season of HBO’s Entourage, playing Charlie an up-and-coming comedian, and Eric Murphy’s newest client. He starred in a 2010 comedy film, Lottery Ticket, with Ice Cube. He is working on a documentary on his life titled Who Is Shad Moss?; Bow Wow stated that the documentary goes all the way back to when he was on Death Row Records, and it was released in 2011.
Bow Wow starred in the film version of Madea’s Big Happy Family, released in April 2011. In August 2014, Bow Wow announced that he would star in a CSI spinoff titled CSI: Cyber.